The SWNA Display Ad Department acts as a liaison between the advertiser
and our member newspapers.
With one phone call you can talk to one of the reps and
your ad will be placed in up to 87 member papers. The Display Department will look after your order from booking to
Targeting Markets Strategically
Talk with one of our
representatives about your display ad strategy. We'll help you book the
most cost-effective combination of our 87 member newspapers.
We'll also handle your order from booking to invoicing.
Need more information to help you target your ads? Our powerful Market Analyzer
tool will help you target your advertising messages.
Analyzer is a powerful web-based application that uses data from the
most current Stats Canada census to create a footprint representing
each newspaper's coverage area. Market Analyzer is a dynamic tool you
can use to measure potential markets with in-depth statistical data
that takes the guesswork out of your ad or press release placements.
With Market Analyzer you can
- Search for specific towns served by member papers
- Upload your own customer data files and view which newspapers cover your existing customers
- Conduct in-depth market penetration analysis
- View and compare detailed coverage area maps for each paper
- Rank markets based on any selection criteria
For more information call us at 306.649.1405 or 800.661.7962, extension 309.
2X2 Value Added Program is a Business Card sized
advertisement in newspaper publications across Saskatchewan with a
combined circulation over 300,000. The approximate size of the ad is
3.3" wide by 2" high and is available in black and white only.
Do you need to reach community newspaper readers in Manitoba and Alberta, as well as Saskatchewan?
AdWest makes it quick and easy for you to place your ad in community newspapers in Alberta, Saskatchewan or Manitoba. All it takes is
one call; Ad West is a full service, one-stop ad planning and buying
service. AdWest also offers these products and services to help you
reach your target audiences.
Making your job Easier
Our One order One bill system makes your job easier and quicker. Place
your message in one paper, a selected group or all 87 member
papers, and we'll look after the insertion orders and tear sheets.
You'll receive one invoice with the proof of publication.
What we need to know
To provide you with fast, economical bookings we need the following information from you:
- size of the ad
- list of newspapers for bookings
- weeks in which you want your ad to appear
- electronic copy or PDF
- advertising caption heading
- positioning request
- color requirements
realize cost savings for our advertisers, we offer standardized column
widths. We prefer electronic delivery of ads in PDF format. Download
the file Display Mechanics for more information on creating PDFs for
our papers. We only accept ads in PDF and MS Word formats. Digitized
ads are posted to our internal server for deliver to member papers.
There is a processing fee of $3 per paper.
- Embed all fonts
- Don't use colour in a black and white ad
- Don't use CMYK images in Spot Colour ads
- Don't enable any security settings
- Use 200 dpi for grayscale and colour; 600 dpi for black and white images
- set the line frequency to 85 lpi
- Don't use jpeg compression, use PNG instead
- Send a composite version of colour ads
- Make compatible with Acrobat version 7
- Print a test before sending
85% line screen is an average for most ad materials, although certain
materials may require more specific instructions or information.
Double Page Spreads: There is a charge for one extra column (the gutter) for double page spreads.
Placement: Please contact us.
Display Ad Deadlines and Cancellations
ensure placement, we must receive all materials and bookings by 10:00 AM Wednesday the week prior to publication. The same deadline
applies if you need to cancel a booking. If a cancellation is received
after the deadline, the client will have to pay for the space booked.